Road to Success: Tools Startups Should Use

Ali İlhami Öztan
September 8, 2023

In our previous Nuvio Academy article, we discussed what startups are and their significance in the economy. Over the past 15 years, startups have been rapidly proliferating around the globe, significantly influencing the transformation of the world economy and the way we conduct business. We've also begun to feel this transformation in our own country over the past 5-10 years. This change hasn't just affected startups; small to medium-sized enterprises (SMEs) and even large corporations are focusing more intently on productivity and optimization due to economic downturns, a faster pace of life, and the need for practicality.

From an investor's perspective, it's important for a startup to be optimized at every stage—from finance to product development processes—before investment decisions are made. Therefore, optimizing processes, improving workflows, and maximizing productivity can sometimes make the difference between success and failure. This is where the unique power trio of automation, digitalization, and productivity steps in, paving the way for startups to grow and innovate.

Startups producing technology design incredibly goal-focused software tailored to specific needs. These software solutions, in turn, create a highly efficient ecosystem for other startups in the same industry. Thanks to these tools, startups can focus on genuinely important matters without getting sidetracked by myriad tasks.

These tools can revolutionize the management processes of companies. As a digital financial management platform, we want to share with you some software solutions in this Nuvio Academy article that can make a difference in your startup’s management processes in terms of effort and efficiency. We've prepared a comprehensive list of products, from automating repetitive tasks to data and financial analysis. So, are you ready to explore together?

1- Your Company's Digital Database: Airtable

Companies of the past era have been quite accustomed to storing all their data in Excel spreadsheets. However, these spreadsheets often exist offline, making it difficult for team members to collaborate on the same file if the company isn't using a cloud-based system. Version tracking can also become increasingly complicated. This is precisely where Airtable comes into play.

Airtable allows you to store all types of company data—be it employee information, customer details, product services, or project tracking—in digital tables. You can provide access to anyone you choose, creating a shared workspace for all your team members. Plus, you can take advantage of Airtable's automation features. With these, you can send pre-set emails to customers, employees, or any designated recipients based on changes in a row or column. You can also automatically track your workflows.

Another point that sets Airtable apart from Excel is a feature they've recently announced called Interfaces. This feature allows you to design a customized CRM solution for your company without writing a single line of code, tailor-made to fit your specific needs.

2- All Documents Go Digital: Notion

Most of us are familiar with Microsoft OneNote and Evernote. While Notion initially entered the market as a competitor to these two platforms, it soon became a game-changer in the industry. Notion goes beyond being a basic note-taking app. Its ability to embed tables, databases, code blocks, and even turn notes into public websites has made it a central tool for startups in managing information and documents.

3- Business and Process Management: Clickup

Project management and task tracking occupy a significant portion of the day for startups, especially those focused on product development and project-based work. When there's a task that slips through the cracks or a customer waiting on a report, you need to address it promptly without wasting time and effort. Clickup allows you to manage your company by setting up each task as a card, creating recurring tasks, monitoring team members' workloads, and tracking the start and completion of tasks in real-time.

You can follow every process down to the finest detail with specific explanations, comments, and customized labels for each task. If you want, you can even create automated charts to measure the efficiency of your workflows, helping you prepare dashboards that evaluate productivity.

In short, Clickup offers an all-in-one platform that makes it easier than ever to manage tasks and keep an eye on your team’s workload. With its customizable features, it's a fantastic tool for startups to bring structure and efficiency into their daily operations.

4- Customer Segmentation and Automation:

The importance of communicating with your customers can't be overstated, regardless of the size of your business. Startups, on their growth journey, sometimes need to communicate with hundreds or even thousands of customers at the same time. Trying to do this manually can be costly, time-consuming, and prone to errors, leading to inconsistent and misleading results. That's where comes in, elevating your startup's customer communication to the next level.

With, you can automatically segment your customers based on their actions on your product or website. Once segmented, you can send personalized emails or in-app messages tailored specifically to each group. This automation not only saves you time but also ensures that your messages are relevant and engaging for your audience.

5- What Are Your Customers Doing on Your Product?: Mixpanel

So, you've developed a product and launched it into the market. But do you know which features your users are actually using? How many of them come back to use your product again? Understanding all this data and shaping your roadmap based on user statistics provides crucial support in your startup journey. That's where Mixpanel comes in—it allows you to analyze all your product data down to the finest detail.

To put it simply, Mixpanel can be thought of as the Google Analytics for product analytics.

6- Your Tireless Worker: Make (formerly Integromat)

One thing common to startups is the limited budget during the growth phase, often leading to team members juggling multiple roles at once. Make, previously known as Integromat, serves as a powerful tool for automating your startup's workflows to boost efficiency. With the ability to link various applications and simplify data integration, it frees you from manual and repetitive tasks.

Featuring a visual interface and user-friendly functionalities, even entrepreneurs without coding knowledge can easily set up and manage workflows. This means that instead of having your team manually handle tasks that are essentially the work of multiple people, you can automate them. In essence, Make acts like an extra, tireless member of your team, handling the automatable aspects of your operations.

7- As We Grow, Does Our Finance Grow Too?: Nuvio

We saved the best for last 😍. Managing finances is something you can't overlook, especially when your startup is in the growth phase. Instead of keeping all your financial data in complicated Excel sheets, you can use a completely digital platform like Nuvio to free yourself from the burden of endless analysis. With Nuvio, you can access your data anytime, anywhere.

Nuvio's advanced analytics reports allow you to manage all your income and expenses, cash flow, and bank accounts from one central hub. If you want a more detailed view, you can effortlessly see the profitability of individual projects, products, or services, and even compare them without doing the math yourself. You can either use the ready-made graphs we've prepared for you to quickly get to your analysis or customize these graphs to create your own financial summary.

You can start using Nuvio right away without entering any credit card information and try it free for 14 days. This makes it easier for you to get a firsthand experience of how it can elevate your startup's financial management as you scale.

Ali İlhami Öztan

Get free financial insights right from your inbox

Thank you for subscribing to our newsletter
Oops! Something is wrong. Please try again.